Bong Hits for Jesus free essay sample

Basic Response Paper â€Å"Bong Hits For Jesus† ? Basic Response Paper â€Å"Bong Hits For Jesus† In my decision, the illicit glorification of the medication culture â€Å"Bong hits for Jesus†. I feel the school had made an awful careful decision about having the pennant. I feel it's anything but an assault on the maxim â€Å"Bong hits for Jesus†. I feel this is an assault on the student’s first correction rights, on the grounds that the sign had something to do with maryjane. The school has an enemy of medication program. I accept a non-problematic pin, shirt, standard, and so forth ought not be taking from an understudy, for the shear certainty that they restrict the counter medication programs that the school offers. It is an assault on their first revisions rights. It was a 15-foot joke. The school portion has the privilege to not endure an interference of a school supported enemy of medication occasion. Be that as it may, this was not this sort of an occasion and the standard was not set on school grounds. We will compose a custom exposition test on Bong Hits for Jesus or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The pennant was put over the road from the school in an open gathering. One can't be rebuffed for holding of a pennant not on school property. I feel that the chief wasn't right to hurriedly bring the pennant down seemingly out of the blue, yet feel she ought not pay corrective harms, for the standard was not worth a lot. Despite the fact that the pride of the student’s who put the pennant up was harmed a little I feel they ought not be rebuffed for communicating their first correction rights, which they showed peacefully, very accommodated way, and not on school property. â€Å"Work Cited† https://hub2. devry. edu/hub/1247

Illegal Immigration in Morocco and Libya Research Paper

Unlawful Immigration in Morocco and Libya - Research Paper Example ng the partners in question, impacts on human rights, impacts the countries of Europe and their general monetary turn of events, and what steps can be taken to amend these issues. Through such an assessment, it is the desire for this writer that the peruser can go to an increasingly educated comprehension regarding the extraordinary determinants of unlawful migration from North Africa and the methods through which Europe can look to counter this destabilizing impact upon its future turn of events. It doesn't take a lot of cautious thought to understand the way that innumerable a huge number of people every single year hazard their lives in whatever material belongings they may have in a urgent offered to enter southern Europe by. Though there are various courses through which this may be cultivated, two of the most widely recognized and used courses for entering Europe unlawfully from Africa are by means of the bank of Morocco and the Libyan port city of Benghazi. Besides, despite the fact that it may be helpful to see all types of African migration into Europe regarding a conventional or comparable example, the truth is that the differential between these two ports of passage not be all the more distinct. As a component of looking to investigate differential to an all the more full and complete degree, the accompanying examination will draw in the peruser with the interesting elements that different these two unlawful movement terminals. Before digging quick into an examination between these two potential ports of unlawful section into the European Union, it is first important to reference the various partners included. Right off the bat, and most clearly, the foreigners and it would act naturally are the individuals who were at the most hazard inside the current circumstance. Besides, another of blamable partners included those people, games, wrongdoing coops, and not bits of administration inside the countries being referred to that effectively advance and support this traffic as a methods for enhancing themselves.

Its Always Sunny in Champaign

Its Always Sunny in Champaign Lately the weather has been so nice, so I wanted to write a post about some things that you can do when its warm outside! 1. The Quad is always a huge hit on a sunny day. You can see people playing frisbee, playing fetch with their dogs, or just sitting in the grass soaking up the sun. 2. The Union has tables outside where a lot of people like to sit and enjoy the weather. Even if you have studying to do, at least you can sit outside to do it! 3. Theres an open field with sand volleyball courts at Washington Park,  where a lot of Greek life houses are located. That is a great location to go to enjoy the nice weather. No matter where you are on campus when its sunny and warm outside, there are numerous ways to enjoy the weather while still incorporating your academics. I, for one, am on my way to my fraternity house to enjoy the sun on our patio with my brothers. Thanks for reading! Comment below for any questions! Alec Class of 2019 I'm double majoring in Economics and Political Science in the College of Liberal Arts and Sciences. I'm from a small town across the river from St. Louis called Waterloo, Illinois.

How Long Is a Day on Other Planets

Essay about Knowing God - 1371 Words

Running head: KNOWING GOD Knowing God Module 2 Essay Sheila D. White Grand Canyon University HTH 505 April 18, 2013 Knowing God: The Doctrine Of Revelation Theology is the instruction concerning God or the deliberation of God.(Grenz, 2000, p.2) It endeavors to disclose the identity of God, the habitation of God, and the character, origin, position and importance of God. Humans commonly acquire information in three ways: through their senses, through their logic/reasoning, and through their faith which denotes confidence in the information given by another.(www.angelfire.com/nt/theology/theology/02rev.html) Theologians posit that knowledge of God is acquired through divine self-disclosure, e.g., God reveals Himself to†¦show more content†¦Theology, as such, is not the categorization of scholarly thought concerning God, but the intelligent contemplation on our religious experience. The theologian, in turn, enunciates the fundamental truth supported in the experience.(Grenz, S. 2000, p. 47) Proponents of this theory are at variance about the nature of the typical characteristics of an encoun ter. A religious experience can run the gamut from God talking to an individual, to an individual being cognizant of Gods existence, or having a miraculous healing. Consequently it is difficult to pigeonhole them with specifics. Nonetheless, what all of these encounters do have in common is that these encounters are exceptionally distinctive from everyday run of the mill experiences.(Richards, Stephen A. 1999, p. 1) Gods Self-Revelation All knowledge of God comes by way of revelation. Human knowledge of God is revealed knowledge since God, and God alone, gives it. He bridges the gap between Himself and His creatures, disclosing Himself and His will to them. By God alone can God be known. (Dockery, David. 1991) Gods self-revelation is the third method of knowing God. It cannot be absolutely separated from the two previous methods. Theologians who posit this method of knowing god advocate diverse proposals about the position of the divine self-disclosure.Show MoreRelatedKnowing God by J.I Packer605 Words   |  2 Pagesvalue that the disciple must hold dear to his life is that he/she should know God, and J.I. packer shows us how to know The Lord by introducing us to the study of God. Packer begins his proposal to know God by explaining the study of God and his divinity, which is theology. He explains that the theory of theology should begin to humble ones mind, which expanding it. Packer states that he who often thinks of God, will have a larger than the others. This also implies the distinction on christiansRead MoreKnowing God s Will And His Purpose And Plans For Our Lives850 Words   |  4 Pages Knowing God’s will and his purpose and plans for our lives as Christians in today’s society, The book knowing God’s Will is a reflection of our Christian journey for allowing God to use us. As God begins to direct our path daily it will show in our character in our morals, in how we relate to other, in our pray life, a real desire to love all people, our personality will be a representation of the Lord, the way walk is different, the way and talk differently.As I readRead MoreEssay about Knowing God: Mystic ism in Christianity and Other Religions1579 Words   |  7 PagesKnowing God: Mysticism in Christianity and Other Religions Mysticism, mystic experiences, and encounters with the divine are important—and even integral—to many religions throughout the world. Mysticism, defined as experiencing the divine, should have a special importance in Christianity. Christianity posits a God who is transcendent, yet immanent, and as Christians we believe we can have a relationship with the Deity. Because of this we should have a unique conception of mystical experiencesRead MoreKnowing God is the Key to Knowing Oneself584 Words   |  2 PagesChrist Jesus is in you--unless, of course, you fail the test’’ (2 Corinthians 13:5)? Knowing God is the key to knowing one’s self. Our personal values are the core of who we are. So if our values lie in the world, then we are living a worthless life. But if Christ is placed in the center of who we are, and every decision we make, then we’ll have a better chance of living a life that is more so appeasing to him. God can careless about h ow many degrees we’ve earned, how many times we’ve been promotedRead MoreWould an All-good, All-powerful, All-knowing God Allow Evil to Exist?864 Words   |  4 Pagesdiscussion of the problem of evil in relation to the existence of god. Specifically outlining two sections where the problem of evil is discussed from atheist and theistic viewpoint. Statement: The problem of evil features an argument questioning the existence of god in relation to evil, attributing both atheistic and theistic replies. First reply to problem of evil: (atheist). If god was all good, all powerful and all knowing, he would not allow the existence of evil. 3.1 First reply to theRead MoreThe Dilemma Of Freedom And Foreknowledge1506 Words   |  7 Pagesmorning. P2. Necessarily, if I ate breakfast this morning, then God knew in 1000 A.D that I would eat breakfast this morning. P3. If God knew in 1000 A.D that I would eat breakfast this morning, then it was never within my power to prevent God’s knowing in 1000 A.D that I would eat breakfast this morning. C1. Therefore, it was never within my power to prevent God’s knowing in 1000 A.D that I would eat breakfast this morning. P4. God’s knowing in 1000 A.D that I would eat breakfast this morning entailsRead MoreGod Must Not Exist : The Argument From Evil1233 Words   |  5 Pagesremains one of the most serious objections to the hypothesis that God exists. Put simply, the argument from evil follows the basic form: If God were to exist, then that being would be all-powerful, all-knowing, and all-good. If such a being existed, then there would be no evil. There is evil. Hence, God must not exist. This argument presents a contradiction by supposing that worldly evil and an all-knowing, all-powerful, and all-good God could not exist simultaneously. This brings forth a distressingRead MoreThe Problem Of Good And Evil1572 Words   |  7 Pageschallenging subject for hundreds, even thousands of years. If God is all powerful – omnipotent, all knowing – omniscient, and all good – omnibenevolent, how can that same God allow evil to exist and for bad things to happen to good people? Unfortunately, this question has no certain answer, only theories of explanation. This question is also one of the main queries of my personal life that drives my beliefs - agnosticism. If an all powerful God does exist, I can’t imagine why He would allow such atrocitiesRead MoreComponents Of An Educational Philosophy1038 Words   |  5 Pagesthat his or her teaching is effective and right before God. Six important components of an educational philosophy are metaphysics, epis temology, axiology, the nature of the learner, the school, and the teacher. However, the foundation that holds up all six of these philosophical components in a strong christian educational philosophy is God. In philosophy, metaphysics is the study of what is beyond the physical realm. It questions being, knowing, causation, identity, etc. Genesis 1:2 tells us thatRead MoreThe Existence Of God. Throughout The Years As Human Beings1201 Words   |  5 PagesThe Existence of God Throughout the years as human beings keep learning about the world we are finding out that we are living in a world where evil surrounds us. This belief conflicts with the beliefs of theism, one who believes in a God or Gods, especially a personal God who’s in control of the world. If there was an all-powerful, all-knowing, and all-good God, then he should have the knowledge that there’s evil in the world, he should have the benevolence to want to stop the evil, and he should

Hospitality Industry Free Essays

BBHM101 The Contemporary Hospitality and Tourism Industry |Duration |Level |Core / Elective |Subject Credits |Course Credits | |1 semester |Year 1 |Core |4. |BBHM: 150 | | | | | |BIHM: 199 | |Timetabled Hours |Personal Study |Total Workload |Mode of Delivery | Pre-requisites | |45 |90 |135 |Face to Face initially | | Purpose of Subject: This subject will enable the student to develop an appropriate understanding of the range and scale of the management of operations in hospitality and tourism. The students will be provided with an overview of the industries including their functions, services, and locations that make up the key characteristics of the international contemporary hospitality and tourism industry. We will write a custom essay sample on Hospitality Industry or any similar topic only for you Order Now Intended Learning Outcomes: At the conclusion of this subject the student should be able to demonstrate the following key knowledge and skills: 1. Demonstrate an understanding of the global range and scale of the contemporary hospitality and tourism industry. 1. Identify the key operational management characteristics and the range of products and services contemporary hospitality and tourism provides to guests. 2. Understand the history and culture of the hospitality and tourism industries and the relevance to contemporary operations. 3. Identify the importance of the guest in developing contemporary hospitality and tourism products and services. 4. Demonstrate a fundamental understanding of the importance of the contemporary hospitality and tourism industry in terms of the financial, socio-economic and geopolitical characteristics. Indicative Content: 1. Demonstrate an understanding of the global range and scale of the contemporary hospitality and tourism industry. †¢ The scale of global hospitality and tourism industry, contribution to GDP, differences between domestic and international tourism, sources and measurement of the value of the industry. †¢ Nature of international markets, established and emerging destinations, domestic tourism, Southeast Asia as both an outbound and emerging market. 5. Identify the key operational management characteristics and the range of products and services contemporary hospitality and tourism provides to guests. Key sectors of the industry: hotels, restaurants, resorts, attractions. †¢ Hospitality and tourism products including tangible and intangible elements, accommodation away from home, food and beverages, experiences including the concept of the service encounter. †¢ Common management characteristics including the delivery of the service on demand, managing the guest expect ation. 6. Understand the history and culture of the hospitality and tourism industries and the relevance to contemporary operations. The development of the hospitality and tourism industry, the difference between travellers and tourists, provision of food and accommodation away from home †¢ The development of hotels and the relationship with the improvements in travel, from the advent of the railways through air travel, cruise liners and the importance of road travel. 7. Identify the importance of the guest in developing contemporary hospitality and tourism products and services. †¢ Basic needs of the guest, changing guest expectations by circumstances and situations. The diversity of the products and services from budget self-service operations to a full service luxury. 8. Demonstrate an understanding of the importance of the contemporary hospitality and tourism industry in terms of the financial, socio-economic and geopolitical characteristics †¢ The importance of t ourism and hospitality to GDP. †¢ The socio-economic impacts of tourism and hospitality development including the cultural as well as the financial implications. †¢ The geopolitical importance of tourism in the development of emerging nations. Assessment Assessment type |When assessed |Assessment weighting |Learning outcomes | | | | |assessed | |Literature Review |Week 5 |20% |1-2 | |Review of current literature defining the range, scope and | | | | |operational characteristics of one sector of the international | | | | |hospitality industry. | | | |1000 words | | | | |Poster |Week 12 |30% |3-5 | |A group prepared poster for display and discussion at a plenary | | | | |session highlighting one social or economic aspect of the | | | | |hospitality sector as seen from a guest perspective. | | | |Equivalent 1500 words | | | | |Examination |On completion |50% |1-5 | |Equivalent 2000 words | | | | Prescribed and Recommended Readings and Additional Resources Prescribed: Reisi nger Y, (2009), International Tourism – Cultures and Behaviour, Butterworth-Heinemann, Oxford, UK Brotherton, Bob. (2003) The International Hospitality Industry; Structure, Characteristics and Issues, Cassell. Recommended: Chadwick S Beech JG, (2006), Business of Tourism Management, Prentice Hall/Financial Times, Essex. Cochrane J edt. , (2008), Asian Tourism- Growth Change, Elsevier, UK. Dredge D Jenkins J, (2007), Tourism Planning and Policy, John Wiley, QLD. Edgell D Edgell Sr, DL, (2006), Managing Sustainable Tourism: A Legacy for the Future, Haworth Hospitality Press, New York. Edgell DR et al,( 2008), Tourism Policy and Planning, Butterworth-Heinemann, Oxford, UK. Glaesser D, (2006), Crisis Management in the Tourism Industry, 2nd edn, Butterworth-Heinemann, Oxford, UK. Holden A, (2008), Environment and Tourism, 2nd edn, Routledge London. Hsu, C. Killon, L, Brown, G, Gross, M and Huang, S. (2008). Tourism Marketing: an Asia-Pacific perspective. Milton, Queensland: Wiley. Jones, P. ; Lockwood, A. (2002) The Management of Hotel Operations, London: Thomson. Lashley, C. ; Morrison, A. (2000) In Search of Hospitality; Theoretical Perspectives and Debates, Butterworth-Heinemann. Laws, E ric. (2004) Improving Tourism and Hospitality Services, Wallingford: CABI Publishing. Morrison, Alison; Rimmington, M. ; Williams, C. (1998) Entrepreneurship in the Hospitality, Tourism and Leisure Industries, Oxford: Butterworth-Heinemann. Electronic Resources: IOH Electronic Resources – See Supplementary information http://www. hotelchange. com How to cite Hospitality Industry, Papers

UFOs And Aliens On Earth Essays - Roswell UFO Incident, Roswell

UFOs and Aliens on Earth If you had mentioned seeing a Unidentified Flying Object (UFO), or spaceship from another planet 100 years ago, you would probably be thought of as a raving lunatic. If you had mentioned one 50 years ago, the case would be thought about, but with much suspicion. Today, many people would believe you, and, if you had evidence to prove it, the government would take a very close interest in your case, yet many people would call you an idiot. Despite all the evidence that indicates UFO's exist, there are still many people who will not listen to any evidence, and the government covers up evidence and alters news releases on the subject. The Roswell case is one of the best documented, and most controversial UFO cases ever. In July of 1949, at a small airforce base in Roswell, New Mexico, a small, brightly glowing object was observed to crash land at about 11:30 P.M. There were many people who had seen the crash, and they had described that it was "brighter, and fell much slower than any meteors" they had ever seen. At St. Mary's Hospital in Roswell, two Catholic nuns, saw the crash, directly north of them, and logged the crash to have occurred on July 4, between 10:00 and 11:30 PM. Southwest of the base, Corporal E. L. Pyles looked to see what at first he thought was a shooting star, only it seemed to be to large to be one. He testifies that the crash happened about 11:00 PM also. There were many Military officers in the area who had seen the object as well. The object was appearing on military radars for many days before the crash. Before the crash, on July 1, all of the officers and technicians at the base had been tracking an unidentified object on their radars. Starting on July 2nd, Steve MacKenzie, who was stationed at Roswell, was ordered to report to the White Sands Proving Ground radar sites and report directly to the brigadier general at the base. The Brigadier General's orders were to inform him of all the movements the object made. At White Sands, there had been doubt as to whether this object was a malfunction of radar equipment, or, if it was in fact, real. So , the airforce had other radar sites in Albuquerque and Roswell look at the area on their radars. It was shown that they had, in fact, a real object. During the evening of July 4, the object changed. It was growing bigger, then shrinking back to it's original size, the blip was pulsating, then the blip grew quite large, and disappeared from the screen. Because sites in Albuquerque, White Sands and Roswell were tracking the object, the airforce had a vague location about where it crashed. The airforce then decided to launch a comprehensive search the following morning. The airforce, however, was the last to arrive at the site. A group of archaeologists being led by Dr. W. Curry Holden, had arrived earlier. One of the students recorded the object as "a crashed wingless plane, with a flat fuselage." The archaeologists then left to inform local authorities of an aircraft accident. When the airforce arrived at the Roswell crash site, there were two other people exploring, a man named Ragsdale and a woman named Truelove. They had been collecting pieces of metal from the site, tossing it into their jeep . But, what they saw after that was much more significant. There were bodies, lying about. There were several of them, about four or five feet long. There were five in total, obviously not human. There were three dead bodies, one in critical condition, and one, apparently fine. They threw the debris clear of their jeep when the airforce started driving up, and got out of there as fast as they could because of fear of being arrested. When the airforce arrived, they looked around, and they saw the large craft in the side of the mountain, partly buried, leaning at about a 30 degree angle, with large pieces of debris scattered about. After the airforce had searched and photographed the area, they began cleaning up. The bodies were loaded into ambulances

Aleeyah Nichols Essays - Essay, Writing, Fun, Free Essays

Aleeyah Nichols Essays - Essay, Writing, Fun, Free Essays Aleeyah Nichols Professor Smith 10/18/16 What's so bad about being so-so? She began her essay with her son's comment and a list of things she does badly to show that she knows she is not great at it, she still loves doing it regardless of if she's good at it or not. Also she used her sons comment to correspond to the lack of fun and abundance of competition in today's youth as she further elaborated on later in her essay. What is her thesis and is it clearly stated? Her thesis is not clearly stated. she put her examples before her thesis. Its logical to say she has multiple thesis statements " don't think kids h ave as much fun as they used to, Unfortunately, doing things badly has gone out of style " Her point was The effect of too much competition of children decreases the amount of fun that they were having. She uses a series of examples to support her claim for example " and I only get to practice five or six hours a week, so my technique ma y not be up to their standards." By using dialogue in some of her example she strengthens her argument because it makes her example more detailed, relatable and understandable.

Definition and Examples of Euphuism (Prose Style)

Definition and Examples of Euphuism (Prose Style) Euphuism is an elaborately patterned prose style, characterized in particular by the extensive use of similes and metaphors, parallelism, alliteration, and antithesis. Adjective: euphuistic. Also called  Asianism and aureate diction. Euphuism is about infinite expansion, says Katharine Wilson. A  single thought can breed analogies, anecdotes, intellectual choices, and printed pages (Turne Your Library to a Wardrope: John Lyly and Euphuism in  The Oxford Handbook of English Prose 1500-1640, 2013).The term euphuism (from the Greek, to grow, bring forth) is derived from the name of the hero in  John Lylys ornately florid Euphues, the Anatomy of Wit (1579).Euphuism is not related to euphemism, a more common term. Commentary The freshest colours soonest fade, the teenest razor soonest turneth his edge, the finest cloth is soonest eaten with moths, and the cambric sooner stained than the coarse canvas: which appeared well in this Euphues, whose wit, being like wax, apt to receive any impression, and bearing the head in his own hand, either to use the rein or the spur, disdaining counsel, leaving his country, loathing his old acquaintance, thought either by wit to obtain some conquest, or by shame to abide some conflict; who, preferring fancy before friends and his present humour before honour to come, laid reason in water, being too salt for his taste, and followed unbridled affection, most pleasant for his tooth. (John Lyly, from Euphues, 1579)Nothing daunted at the staunch refusal of different divines, whose modest walk was interrupted by their bold assertion of loathsome rights, they moved on, while laughs of hidden rage and defeat flitted across their doll-decked faces, to die as they next accosted so me rustic-looking critics, who, tempted with their polished twang, their earnest advances, their pitiful entreaties, yielded, in their ignorance of the ways of a large city, to their glossy offers, and accompanied, with slight hesitation, these artificial shells of immorality to their homes of ruin, degradation and shame. (Amanda McKittrick Ros, Delina Delaney, 1898) Euphuism and Rhetoric The historians tell us that Euphuism is older than Euphues, but they have failed to notice that the English study of rhetoric provides a much better indication of its origin than do the imagined influences of Italy and Spain. ... Now, the recipe, so to speak, of Euphuism is to be found in The Arte of Rhetorique [1553]. By this is not meant that we claim that [Thomas] Wilsons book taught Lyly his secret; only that it was through the fashionable study of rhetoric in the literary coteries of the time that this manner of writing was evolved. Examples of what is meant abound in this book. (G.H. Mair, introduction to Wilsons Arte of Rhetorique. Oxford at the Clarendon Press, 1909) Euphuism and Tacit Persuasion Patterns The locus classicus for the tacit persuasion patterns we have been discussing is a linguistically lunatic Elizabethan short novel, John Lylys Euphues. ... The book consists mostly of moralizing speeches, couched in a style so full of antithesis, isocolon, climax and alliteration that it comes to be about tacit persuasion patterns. ...[A] reader of Lyly is so conditioned to antitheses that he starts to make them at the least suggestion. Chiasmus as well as double-isocolon has become a way of perceiving. ...[Lyly] didnt have anything new to say. In his moral world, nothing new was left to say. How make a splash, then? You let the tacit persuasion patterns generate the meaning for you. Finding yourself with nothing to say, you deliver yourself methodically into the arms of chance. And so Euphues, whatever help it may provide for prodigal sons, comes to be a pattern-book of tacit persuasion. ...We see better illustrated here than in any other prose style I know the back-pressure form exe rts on thought. Vernon Lee, an acute student of English style, once called syntax the cast left by long repeated acts of thought. Lyly stood this observation on its head, thought becoming the cast left by infinitely repeated tacit persuasion patterns. (Richard A. Lanham, Analyzing Prose, 2nd ed. Continuum, 2003)

The theme of Midsummer is love, but what exactly is Shakespeare saying Essay

The theme of Midsummer is love, but what exactly is Shakespeare saying about love in his play - Essay Example It cannot be understood with reasoning and cannot be bargained, as love is blind. Helena exclaims in Act 1 Scene 1 lines 234-35: Shakespeare has expressed his emotions towards love through the characters of Piramus and Thisby by showing a play-within-the-play that ends in tragedy because of a misunderstanding like it happens in the play Romeo and Juliet where both die a tragic death. Because it is a comedy, reality and consequences of love are shown in a drama by perceiving the sad end of the drama perhaps the lovers in the Midnight Summer thank their fate for resolving their misunderstandings they had in the wood for their good. There is a complex angle of love, described by Shakespeare through Lysander who finds that it is his love for Hermia the feelings of which are hidden somewhere in his psyche but when he gives vent to his emotions than hiding them, he finds that his love for Helena is much more precious that the feelings he has for Hermia. The element of supernatural interference symbolizes that things turn out finally as desired by the phenomena beyond human reasoning, as in the play it is represente d by Oberon and the fairies in the woods who decide the fate of love. Shakespeare wants to project the power of the unseen positive forces that help lovers in their own magic ways to resolve their misunderstandings. In the end, it is the celebration of love materialized into marriage; it is the romantic love for which Shakespeare is renowned in presenting dramatically. Before the comic end and climax, there are a lot of coercions to compel the lovers to bow before the anti powers. True love is not easy to comprehend; related feelings of lust, hatred, and jealousy affect the natural process and flow of love. Love represents care, faith, affection and closeness in love relations, which Shakespeare is actually saying that true love can not be realized without facing opposition. Fate plays an

Facebook Financial evaluation Essay Example | Topics and Well Written Essays - 1000 words

Facebook Financial evaluation - Essay Example It is today headquartered in Palo Alto, California. In the year 2011, Facebook recorded revenues of $1.5 billion and was considered the largest for a venture capital raised by private equities (Annual Report, 2012). This remarkable return was attributed to engaging in partnership, advertising and analytics business. In addition, the company had been experimenting video streaming rentals and daily coupons and deals that have also proved potential areas for growth. This essay evaluates Facebook financial statements by reviewing the following financial ratios: a) current ratio, b) inventory ratio, c) debt to equity ratio, d) net profit margin, e) return on equity, and f) price earnings ratio to determine its performance between year 2010 and 2012. Current ratio This ratio determines firm’s ability to take care of short-term obligations. The higher the ratio, the more capable the company is to off-set its obligations and the lower the ratio the lower chances to meet short-term fin ancial obligations (Brigham & Houston, 2001). Current ratio= current assets/ current liabilities Details 2012 2011 2010 Current Assets 11,267 4,604 2,762 Current Liabilities 1,052 899 978 Current Ratio 10.71 5.12 2.82 The ratio has been on the increase from year 2010 at 2.82 to 10.71 in year 2012. This indicates that Facebook capacity to pay its short-term obligations has been on the rise (Eljelly, 2004). In addition, the company’s cash reserves have increased as well as its marketable securities. However, the current liabilities have increased at a reduced rate over the three years compared to increase in current assets. Inventory ratio This ratio indicates the number of times a firm’s inventory is sold and replaced over a given period. Low turnover shows poor sales, hence excess inventory whereas high ratio indicates effective buying or strong sales. Inventory turnover= sales/ Inventory Details 2012 2011 2010 Revenues 5,089 3,711 1,974 Inventory 0 0 0 Inventory turno ver ratio 0 0 0 In this case, the ratio is not applicable since the organization does not deal with physical stocks. Facebook engages in sale of services and hence stock does not form part of its financials. Debt to equity ratio This ratio measures Facebook financial leverage by dividing all the liabilities by stockholders equity. The ratio indicates the part of equity and debt the company has applied to finance its assets. Debt/ Equity ratio= Total liabilities/ Shareholders Equity A high ratio indicates that a company finances its growth with excess debt capital, hence leading to volatile earnings due to high interest expense (Campbell, Hilscher & Szilagyi, 2008). Basically, if a company’s operations are financed mainly through debt capital, the company may generate more earnings meaning it will have enough resources to cover costs of debt and also a return for shareholders. In the table below, it is evident that Facebook has consistently maintained equal portions (29%) of b oth debt and shareholders’ equity to finance it assets. Details 2012 2011 2010 Total Liabilities 3,348 1,432 1,002 Shareholders’ Equity 11,755 4,899 3,429 Debt/Equity Ratio 0.29 or 29% 0.29 or 29% 0.29 or 29% Net profit margin Net profit margin ratio shows the level of business profitability. It is computed using after-tax income that is then divided by revenue amount. Basically, the ratio indicates sales amount that is left after all expenses have been settled. Further, it

A Critical Review of Hedonism

A Critical Review of Hedonism Abstract The term Hedonism refers theories that involve happiness and pleasure in the supreme end of life. Hedonism is the doctrine that pleasure is the sole good. (Banks) Within the criminal justice system there exist two forms of hedonism, psychological hedonism and ethical hedonism. Ethical hedonism refers to the view that not only do people seek pleasure, but they also ought to seek pleasure because pleasure alone is good. (Banks) Psychological hedonism refers to people pursuing pleasure and only pleasure in their lives, and that all their activities are directed toward achieving pleasure and avoiding pain. (Banks) Over the years philosophers have tried to distinguish between psychological hedonism and ethical hedonism. What exactly do we need psychological hedonism for? Criminal justice professionals when dealing with psychological hedonism are motivated to maximize him or her pleasure and pain. They are concerned with ethics in our daily lives. In order to understand people’s behavior hedonism comes into play. Banks stakes explanations that the only thing that is worth seeking just for its own sake is pleasure and that pleasure is good. All humans seek pleasure in different ways. History of Hedonism Ancient Epicureanism founded by Epicurus stated that pleasure is that pleasure is the greatest good. â€Å"He also appreciated that pursuit of pleasure might itself result in pain.† (Banks, pg. 253) Around the time of the middle ages Hedonism was denounced because Christian philosophers believed it was inconsistent with the Christian emphasis on avoiding sin and doing God’s will. Because of the 19th century ethical theory of utilitarianism philosophers such as Mill and Bentham developed and refined Hedonism. Bentham believed that the value of pleasure could be quantitatively understood, and Mill on the other hand preferred a qualitative approach dependent on the mix of higher quality pleasures and lower quality, simple pleasures. (Branch/ Doctrine) Hedonism Contribution to the Criminal Justice System What does hedonism contribute to the criminal justice system? Hedonism is used to understand criminal behavior. Behavior such as why they commit the crimes they do. There is psychological reasoning for everything that happens in our lives. A criminal has a pattern and with this pattern there comes habits. These habits can contribute to an investigation and crime scene. If behavioral patterns of criminals are studied then the rate of crime can decrease because of hedonism. According to the theory of hedonism, people are supposed to aim towards pleasure and seek pleasure. As I mentioned before psychological hedonism aim is to display pleasure. When applied to criminal justice psychological hedonism makes a proposal those criminals actions are based on motivation. On the other hand ethical hedonism states that pursuit for pleasure is normative. Looking from a classical perspective crime is seen as the result of a free will decision meaning it is guided by the plain pleasure principle. The plain pleasure principle refers to people acting in a way that maximizes pleasure and minimizes pain. People are hedonistic when they naturally seek pleasure as every opportunity to avoid pain. When dealing with Hedonism and crime you think of deterrence. The deterrence theory states that people don’t commit crimes because they are afraid of getting caught but because they are motivated by some deep moral sense. When pain is associated with any type of crime the punishment is greater than the pleasure derived from the crime. There is a general problem with the theory of crime. First, deterrence is not effective in criminal justice. I think this because apprehension is low. Secondly, hedonism towards short term gratification must come from somewhere. (Damer, Pg 33) If applying the theory of hedonism to why criminals commit crimes, it suggest that everyone acts in a different way, analyzing. If the criminal justice system can get to know the criminal then patterns and thoughts can be established. If hedonism is based on pleasure that is the highest good, can it be proven otherwise? I will mention some examples that would support the reasons that pleasure are not the highest good. For instance; let’s think about child molesters. These people get a high from raping children. It is ethically wrong in any nature. If you refer back to hedonism this act would be considered good because the rapist is receiving pleasure. A Hedonist may argue that this is not a good example and that is not the pleasure they speak of because it the long run it will have a bad impact regardless. Sooner or later the rapist/molester will be sentenced to a long life in prison and he will receive much more pain then pleasure. According to Hedonism how is one ought to live? The text gives the answer that â€Å"the good life consists of a life of pleasure and that a person ought to act in such a way as to acquire pleasure.† (Banks) When referring back to the beginning with Greek philosopher Epicurus, he attempted to find pleasures that did not produce painful consequences. Instead he did find that pleasure might be accompanied with pain. He uses the example that, friendship can be accompanied by depression and sadness at the death of a close friend. I’m pretty sure everyone has gone through some type of loss in their life. According to Epicurus he finds it difficult to see how ethical hedonism can function as a guide for behavior in the everyday lives of people. He states advising a person to seek pleasure is often also advice to seek pain. (Banks) Hedonism is an ethical theory that states pleasure is the highest good and proper aim of human life. It requires that everyone conducts themselves in ways that acquire reasonable pleasure. Criminal justice professionals can use this theory to find patterns of criminal activity and understand why those actions are used. When referring to ethics and what are morally right and wrong hedonism can play a small part. Distinguishing between pleasure and pain and how to use it depends on the person. For example, if I choose to commit a crime using my own free will that is based on my judgment and no one else I will still understand that whatever I do can give me pleasure or cause me pain in the long run. When committing a crime you do way the pros and cons and make a conscious decision. Some may probably say pleasure? Or pain? In conclusion there is much criminal justice theory that tries to pin point what people think before they put themselves in danger with criminal actions. References Banks, C. (2013). Criminal justice ethics: Theory and practice (3rd Ed.). United States of America: Sage Publications, Inc. Hedonistic utilitarianism. (1998). Edinburgh: Edinburgh University Press. Rudebusch, G. (1999). Socrates, pleasure, and value. New York: Oxford University Press.

Internet Marketing Assignment Essay

E-Commerce describes any business to consumer transactions that take place partly or solely online and is not limited to the purchase of physical products from a website – although that does make up a key component of most e-commerce businesses. Some services or products are sold purely online while other companies may have physical stores or headquarters in addition to their online presence. E-Business describes any business to business transactions that take place online. For example a Web Design company often doesn’t sell products directly to consumers, but instead creates websites as a service for other companies, which will in turn be used to sell products or services to consumers. The internet has revolutionised the way companies do business. The shift in the way people shop has had a big impact on both the micro environments – the individual companies and their direct stakeholders; and the macro environment – politics, economy and society as a whole. â€Å"The death of the  high street† has been an obvious effect of these changes with many stores shutting down. Those who fail to keep up with these changes will be more likely to feel the negative consequences – as was the case with HMV and Blockbuster, who were forced into administration as competing online services took over their market share. For those who do keep up however, business is booming. iTunes, Amazon and Netflix are Blockbuster’s and HMV’s online equivalents and all three have billions of users from all around the globe. While the amount of jobs available in retail positions has been on a steady decline over recent years the demand for skilled workers in the IT sector is bigger than ever – so much so that there is a shortage of candidates and many roles go unfilled. A report issued by the government regarding the UK cyber security strategy highlighted that the â€Å"current and future ICT and cyber security skills gap† was a â€Å"key challenge† in implementing the strategy. (National Audit Office, 2013) To address this problem the education system needed to be changed, as of 2014 children as young as 5 will be learning advanced computing as part of the curriculum. Higher Education institutes will also likely have to reassess their course material to accommodate the new generation of students who will be leaving school with more in depth knowledge of computer systems and software development. Consumers gain many benefits from e-commerce, they now have the choice of shopping from an almost unlimited choice of companies from all around the world. Comparing prices and finding out what other customers thought of a product is also made much easier by the internet. The change in peoples shopping habits has changed the way companies advertise, huge marketing budgets for prime-time TV commercials are no longer the only way to get noticed and the potential audience is now global. Elements of Internet Marketing Traditional styles of advertising such as TV, newspapers, magazines, billboards etc are based on an â€Å"interruption† model. A show is interrupted by TV advert; music is interrupted by a radio advert; the flow of an article is interrupted by a magazine article, etc. This style of advertising persisted and still exists today in many places – but more and more companies are realising that demanding a customer’s attention in this way online does not yield good results. Some elements of internet marketing are examined below. Search Engines Organic search results account for a significant percentage of internet traffic. (The actual number is hard to measure for reasons discussed in the â€Å"Internet Marketing Tools† section on page 11). Regardless of the specifics it is widely accepted that organic search results are where a huge amount of a websites visitors come from. Search Engine Optimisation is therefore a vital part of a marketing strategy. Paid advertising through search engines may also be considered for extra exposure but is no substitute for a properly designed site structure and key word rich, quality content for search engine robots to crawl. Often good practices for SEO also embody good practices for UX design and accessibility; humans and robots alike prefer sites that are easy to navigate and have well-structured content that makes use of headings and sections to make it easy to read; as well as alt tags on all images that give a clear description of what that image depicts; with internal and external links within the content when the context is relevant. In the early days of search engines keywords were all that mattered, so it was easy to rank high on Google simply by stuffing as many keywords into the headers meta-tag as possible. Key word meta-tags are now obsolete and search engines have become much more sophisticated. (Google, 2011) As well as  crawling site structure and content to determine the quality of a page search-bots also judge the integrity of a page. They do this by keeping track of how many external sources link to it – at first, this encouraged â€Å"link farms† (a company would pay for a web traffic boosting service, which would churn out their site’s URL over a network of dummy sites set up purely for the purpose of creating links) – as search engines evolved this method is no longer as effective. Google now has algorithms that also measure the integrity of the sites that the links come from to provide users with more relevant results. Ranking high on Google for certain keywords is a long process, a new website has to build up a reputation, get their content shared and linked by others in an organic way – by having an article shared on social media for example – not through a link farm. Google strives for excellence by constantly improving its algorithms, they want to offer their visitors relevant search results so people continue to use their service and marketing strategies have to adapt if they want to keep up. Organic search results are a perfect example of marketing that doesn’t feel like marketing to potential customers. They are using search engines to find something specific – the hard work has been done for you, they already want to buy something or have some sort of problem solved – and if good practices for SEO have been implemented there’s no reason a website they find through Google would be irrelevant and not what they’re looking for, Google’s algorithms make sure of that and there are no shortcuts or cheats to trick them. A site filled with links and crammed with keywords for the sole purpose of getting more people to visit your website achieves nothing, if they click on it and it isn’t relevant to what they’re looking for they won’t just buy your product or service anyway, they will leave. The amount of time people spend on a website and the actions they take there (signing up for a newsletter, making a purchase, et c) is all tracked by Google and used as part of the algorithms to determine the quality and integrity of a website. Banner Ads Banner Advertisements are based on the classic interruption model and the  vast majority of internet users don’t like them; and a huge percentage use software to block them completely. This has been determined multiple times over the years by a number of different researchers. One study conducted by the Norman Neilson Group, experts in Usability Heuristics, found that most users will completely ignore anything that looks like an advert – even when it’s not; and even when it provides them with the information they are looking for. In one study participants were asked to find the population of the United States using the U.S Census Bureau website – which was presented in large red numbers on the right hand side of the home page. 86% of users ignored it because it looked like an advert, it was bold and placed in the location that adverts are traditionally placed so was disregarded, despite containing the exact information they were looking for. The pie chart shows an overall representation of the behaviour exhibited by users on the site. In a different study eye tracking software and real time observation was used to measure exactly where people look on a website and how they interact with its various elements. In summary the study found that: â€Å"Users rarely look at display advertisements on websites. Of the 4 design elements that do attract a few ad fixations, one is unethical and reduces the value of advertising networks.† (Nielsen, 2007) The four design elements in question that users have been found to give their attention are: text, faces, cleavage/other body parts (â€Å"sex sells† still rings true for internet marketing) and obnoxious, intruding banner advertisements. Banners that sit and do nothing are considered a more ethical way of advertising, unfortunately studies show that ones that make sounds, pop up into the users line of sight or are animated attract more attention. However, just because a person is more likely to look at an obnoxious ad, that doesn’t mean they will click on it and be prepared to hand over payment details. I feel â€Å"Banner Blindness† should be taken more seriously than it currently is and companies need to find alternative methods of advertising, as this form has been proven to be ineffective for well over a decade now. (The same study with the same findings was first conducted by the NN group  in 1997.) Social Media Websites such as Facebook, Twitter, Instagram, etc are no longer just the domain of a young tech-savvy audience. Data collected from a survey conducted by Princeton Survey Research Associates International found that Social Media usage has increased by 800% since 2005. In contrast, TV viewership has decreased by 50% in the same time frame. The graph below shows the findings, broken down by age  Social media marketing can connect businesses with millions of potential customers. Not only that, it can be done for free; unlike television and other traditional methods of advertising that require a substantial investment up front with virtually no guarantee of a return. Paid advertising on Social Media can also be tailored to target a specific audience. The ads can be set up to only display to those who will be the most likely to click on it. A bar advertising for fresher’s week for example could target their ads at students who were over 18 and living in the local area. Strategic Content The use of strategic content ties in with SEO and Social Media marketing; it involves creating content (as a blog for example) that is useful or interesting in some way (as well as relevant to the business) to encourage visitors to come to a website. From an SEO standpoint this will make the site rich with content, keywords and links which can result in higher rankings on search engines which means visitors are more likely to find your website. For example a company specialising in web design may have a design and technology blog providing expert information and up to date news on technology, or perhaps a section featuring tutorials and templates. Providing free content that’s similar to what you’re trying to sell can seem counter intuitive but it helps cultivate trust, it provides evidence that the company knows what it’s talking about and gives potential customers an overview of how things are done. Content can be shared around social media, and if it’s interesting or informative people may share it with their  friends which results in more exposure. Partnerships Forming mutually beneficial deals with other companies and cross promoting each other can widen the audience they both reach. Youtube and Twitch for example are used as platforms for gamers and game publishers to work together; publishers provide high influence content creators with early access to games, which they broadcast to all their fans. The content creators gain more views and in return more people get to hear about the game and see how it plays – making them more likely to buy it. This kind of promotion doesn’t cost either party any money but is beneficial and profitable for everyone involved. All of these elements (and others) tailored to fit the needs of the company combine to create what’s commonly referred to among marketing professionals as â€Å"The Marketing Mix.† The Marketing Mix The Marketing Mix: a phrase first used by Neil Borden in his paper â€Å"The Concept of the Marketing Mix† has become a well-known term for describing the strategies formulated to advertise services and products. One of the most widely used marketing mix paradigms is â€Å"The Four Ps†; proposed by E J McCarthy in 1964. The Four Ps are: Product Whether it be a tangible item or a service, first and foremost you need something to sell. What do customers want to buy? What features does your product or service need to fulfil the needs of your potential customers? Place In the past, brick and mortar stores and catalogues were the only two options  to consider, the internet has made a global market much easier to reach but has also made the market much more competitive. Companies need to consider where customers might look for their product. Is a physical location required or can the business exist solely online? The pros and cons of each would need to be considered, for example a small start-up clothing store would be competing with huge corporations such as Primark, Debenhams, etc while paying for expensive running costs of a brick store, stock storage and paying for staff wages. Online, that same start-up company would still be competing with those same corporations as on the high street, plus a huge other array of smaller or medium sized online outlets. However the running costs and risks of an online-only start-up are minimal. A company can exist solely as a part of a larger organisation such as Ebay or Etsy; many who start out this way and find success then choose to invest in their own website for selling their products without the middle man. Some then may also go on to open high-street stores, for example Simple Be existed as a purely online business at first before investing in physical stores; which have an advantage over online only clothing stores as customers can try things on and won’t have to worry about complicated returns procedures. Price Finding the right price for a product or service is a balancing act. Price too high for your target market and nobody will buy. Pricing too low not only means lower profit margins but can also label your product as â€Å"cheap† which may not be an image the company wants to convey. Apple are a perfect example of hitting the perfect price to quality ratio for their products target market. Apple products are hugely popular despite being comparable in technical specifications to other, lower priced competing devices. Ken Segall, Apples former marketing executive, said himself that â€Å"Apple doesn’t do cheap† stating in his blog that Apple â€Å"makes products for people who care about design, simplicity, quality and a great experience — and are willing to pay more for these things. For Apple to compromise in any of these areas would be a violation of the Prime Directive.† (Segall, 2014) Apple products are desirable because they’re seen by their fans as the most prestigious and high quality brand, this image would be diminished if the products were  cheaper; as was demonstrated by the relatively low sales of the iPhone 5C which was made of plastic and lower in price than other Apple devices (Though still much more expensive than competing brands). Promotion A great product won’t sell if nobody knows about it, but similarly a terrible product won’t sell well no matter how much time and money goes into advertising. The point of advertising is to convinced potential customers that your product or service will add value to their life in some way that’s relative to the price they would pay for it. This model can be applied to a wide range of services and products as it is non-specific and can easily be tailored to fit the needs of the business using it. It all boils down to putting the right product in the right place at the right price. Several alternatives and additions have been suggested by marketing experts and academics alike in the interest of creating a marketing mix that’s more relevant in an industry that has changed in ways nobody could have predicted. When the 4P’s were first introduced in the 60’s the internet as we know it today did not exist so it’s reasonable to say new strategies and updated methodologies are required. Some additions that have been suggested include â€Å"people† – encouraging good customer service and a good working environment for employees. â€Å"Process† – looking at ways to streamline and reduce costs in both producing the product and how the business is run. â€Å"Physical Evidence† – Could be in the form of endorsements, customer testimonials and feedback or any awards the company may have achieved. Another popular paradigm that evolved from the original 4P’s is the â€Å"Four C’s† model – proposed by R.F. Lauterborn in 1993. Customer/Clients The customers are the driving force behind any business, so an organisation  should ask themselves what they can do for their customers – what needs and wants to they have and how can you help? Cost How much will it cost the customers, are they getting good value? If your product is more expensive than competitors, why? Does it offer superior quality? If it’s cheaper, again customers will want to know why, will they be compromising on quality? Or does the business create lower costs by streamlining internal processes and passing the savings on to the consumer? Convenience People buy things that they believe will make their lives easier or enhance it in some way; and when they want something they want it to be easy to find and simple to purchase. For example a clean, uncluttered website that makes finding and buying products easy will tend to sell more than one with confusing navigation and a lengthy checkout process. Communication All promotion and advertising is a way of communicating with customers, a way to get your message and brand out into the world and let people know what your product is and why people should buy it. Companies who stay engaged with their customers cultivate trust and loyalty which earns them repeat business and recommendations. This model is essentially the same as the original version but is designed to encourage organisations to look at things from the customer’s point of view. There are merits to both sides of the debate over whether the 4P’s need revamping. On the one hand the original is broad enough for marketing executives to use as a very rough guide to shaping their own unique strategy. On the other hand in an ever changing industry improvements on old practices is a good thing – how can the world evolve if change is not  embraced? Doing things simply because that’s the way they have always been done may cause a company to stagnate and lose market share for not being innovative enough. I would like to propose my own take on the marketing mix, the 4E’s model: Excellence No matter the product or service, striving to be the best at what you do is a good goal to aim for. This is more easily achieved if a business focuses on one particular area rather becoming a jack of all trades and a master of none. Take for example the gaming company Mojang, who were recently purchased by Microsoft for $2.5billion. They developed one game – Minecraft – and they did it so well that it became more than just a simple browser game. It’s now an integral part of pop culture for this generations gamers with a huge diverse community that’s still growing 5 years on. Similarly, Facebook bought Instagram for $1billion after it dominated the mobile photo sharing market and WhatsApp for a staggering $19billion – a simple messaging service that took off in popularity and quickly overtook market share from the big players like Microsoft and Google. (CNN Money, 2014) Facebook itself started as a simple project and is now one of the most powerful corporations in the world – buying off any competitors is one way to keep that lead. A simple concept executed well can change the world. Engagement Social media and the internet in general have made communicating with customers easier than ever before. The best way to figure out what consumers want is to ask them. A business selling food products for example could engage with their customers by making a post on social media asking what different flavours they would like to see. This not only gives the company a firm idea of how popular a new product would be, it also generates buzz and makes the customers feel more involved in the process – making them more likely to actually buy said product when it’s released. Creating quality, relevant content for a website – perhaps in the form of a blog – gives  customers a reason to regularly visit a website. Using a food company as an example again, they could have a recipe section on their website. Maybe even a community section where others could post and share their own recipes. If these recipes are good quality it can lead to people thinking: â€Å"If the free recipes are this good, just imagine how great the food they sell will be!† – turning casual visitors into paying customers. Ease Allow potential customers to make informed decisions by providing them with information about what’s on offer in a way that’s easy to understand and easy to access – similarly ensure to make the process of handing over their money once they’ve decided to buy quick and easy. With an uncountable number of websites in existence a potential customer can be lost very easily if they can’t find what they’re looking for or find any part of the process difficult – they will simply go elsewhere. Economy Finding the right price for a product or service can still be as tricky today as it’s always been with one exception – information on competitors and target markets is readily available. Even in a niche market there are likely to be several competitors operating at varying scales of price and quality. The goal is not necessarily to undercut everybody and become the cheapest but to find the right balance of cost and quality – most people are happy to pay a little bit more for a higher quality product as long as they can justify that it will be worth the investment. Similarly there are many people who will buy the cheapest option available regardless of quality. Establishing a target market and researching purchasing habits can give a company a good idea of where to price themselves to be competitive and profitable. An expensive product can still be considered economical if its benefits are proportionate to its cost. In the end, any model is only as good as the implementation. Knowing the concepts behind a good marketing strategy isn’t the same as having the  skills to plan, implement and maintain them. Internet marketing campaigns take time. It takes time to gain enough followers on social media to start fully engaging with a target market; it takes time to create a catalogue of high quality strategic content and it takes time to build up consumer trust. Internet marketing isn’t as simple as making a Facebook page and uploading the company logo – the internet is an interactive medium. It’s not a billboard, it’s more a large ongoing focus group. Internet Marketing Tools One of the biggest advantages internet marketing has over traditional marketing is the fact the effectiveness of a campaign can be more accurately measured and analysed. Television adverts are measured in terms of how many people have viewed it; beyond that it’s mostly guesswork; it’s very difficult to measure how many people saw a television advert and then went on to perform the desired action (such as go to a store and buy a product, or make a phone call to enquire about a service). With internet marketing everything that happens as the result of a campaign can be tracked every step of the way. An email marketing campaign for example can be tracked to see how many people opened the email, how many then visited the website (known as the click through rate) – from there it can also track what the visitor did while they were on the website. How much time they spent there, which pages they visited, whether or not they purchased something – or if they abandoned their cart in the process of trying to make a purchase. Other details such as which device the customer was using, their location, age and previous browsing habits may also be tracked. Making use of tools such as Google Analytics can show at a glance the raw data related to any aspect of a visitors habits. There are many other tools on the market but Google Analytics is the most widely used and it integrates well with SEO – Google have built up a giant network of partners and billions of websites have tracking codes. Individual companies can access their own data to analyse but Google has access to everything and have built  up a database of browsing habit data they use to improve their algorithms – as well as sell to third parties (such as Facebook). This creates a constant feedback loop for everyone involved. This raw data however, is fairly useless if a company does not know how to analyse it and make use of the information. Some raw data has obvious implications – for example if a company finds that the majority of visitors are using a mobile device and their site is not fully accessible on mobile, they should look into optimising their site for mobile users to accommodate the needs of their customers. Other times the data is only the starting point, it must be analysed before it becomes useful information that can be applied in a practical way. Tracking tools can give answers to the questions â€Å"how†, â€Å"when† and â€Å"where† with a high degree of accuracy. â€Å"Who?† can be answered to a point, the approximate age of visitors can be tracked, as can their previous browsing habits which may give some insight into their likes and needs. The one question raw data cannot answer is â€Å"Why?† – Why do visitors behave the way they do? Why do some e-commerce shoppers add items to a cart and then abandon it during the checkout process? Why was the click through rate low/high for a particular campaign? Surveys and social media can be used as tools for getting answers to these questions. Once the quantitative data from tracking tools have provided a starting point, specific questions can be posed to collect qualitative data. Together they can give a company a lot of valuable information to help them improve future campaigns and the way they do business in general. Facebook has its own analytics tools called â€Å"Facebook Insights† – it works in a similar way to Google Analytics but is more focused around Facebook pages and ads. Facebook insights shows how many people saw a particular post (reach), how many responded to the post (engagement), and other information such as visitors ages and interests – based on what other pages they have â€Å"liked† on Facebook. Facebook Insights can be used to determine which posts get the most likes and  shares, which lets companies know what their audience is likely to respond to so they can tailor future posts accordingly. It can also provide information about when visitors engage with the page so future posts can be scheduled to post at a time when the highest reach is likely to be achieved. Combined with the data from Google analytics social media marketing campaigns and posts can be tracked down to the fine details. If these posts lead to strategic content tracking can be broken down into stages to measure the quality of a websites content. Many websites use this strategy, Cracked being one of them. Cracked are an entertainment website who post funny/interesting articles, columns, videos and podcasts. When a new piece of content is posted, their social media team make posts to advertise it to followers. Facebook Insights will provide the tracking information about reach, likes and engagement and Google Analytics takes over once visitors have clicked through. Cracked split up their articles into several pages – they could easily fit the content onto a single page – so why split it up? One reason is usability, pages load quicker with less content on and readers are less likely to feel overwhelmed by a huge wall of text than they are several manageable chunks. Another reason is SEO – the more pages and links robots have to crawl, the higher the site is likely to rank on search engine results. Instead of one page per article related to certain keywords – there are 2-4 pages per article. Finally, splitting articles up into several pages allows tracking analytics to be performed in stages. How many people got to the end of the first page and deemed the content interesting enough to click on the â€Å"read more† link? How many read the whole thing? How many dropped out and where did they tend to do it? This can help determine weak spots in content and the company can then  formulate a plan to improve the situation. It can also be used to further engage visitors who seem to be enjoying the content – the final page of an article could for example act as a trigger for a pop-up box that prompts to visitor to sign up for a newsletter. If a visitor has enjoyed an article it’s relatively safe to assume they would like to see more – the same is not true for a visitor who has only just landed on the home page. They haven’t read anything yet, why would they want to sign up for a newsletter? As mentioned in a previous section, tracking data does have its limitations that marketers have to be aware of to properly interpret the data their tools produce. Specifically – direct traffic can be difficult to differentiate from all other types of traffic. This makes analysing the effectiveness of marketing campaigns less straight forward than it seems. In a nutshell, whenever a referrer is not passed traffic is marked as direct. What this means is a glance at an analytics report may suggest that 50% of a sites traffic is direct, meaning the visitor typed the URL directly into their browser. The report could for example state organic search accounted for 40% and advertisements 10%. If a company is putting significant resources into advertising and seeing those kinds of numbers they may decide it isn’t worth it and seek to make changes. While in reality direct traffic may only account for 20% while ads account for 30%, making the cost per conversion rate much more favourable. There are a multitude of reasons a referrer may not be passed to the tracking software that results in traffic being incorrectly marked as direct. For example many people make use of ad blocking software – that often have clauses that allow for non-intrusive advertising. While users of this software can see and click on non-intrusive ads, the software blocks the server response required to pass the referral to the tracking software. Many browsers now offer a â€Å"do not track† option to offer additional privacy to users, turning on this setting also blocks tracking requests. Some people may perform a search for something or click on an advertisement but not make a purchase right at that moment and instead choose to come back later – by  typing in the URL directly; so their visit and subsequent purchase is marked as direct when it was really the result of a campaign. As more users become increasingly concerned with privacy tracking and tailored advertising becomes more difficult. Making use of marketing tools makes the process easier but they are still only tools – their usefulness is determined by the skill of the person utilising them. Interactive Order Processing Order processing is obviously an important part of e-commerce, an online catalogue isn’t much use if people can’t actually purchase anything. As mentioned in previous sections, the process of placing an order should be made as easy as possible for the customers. Once a customer has decided they would like to hand over some money – a company should not distract them in any way. Some companies at this point might be tempted to upsell, cross promote or place advertising on the checkout pages but in almost all situations this is a mistake. If the customer gets annoyed at the ads they will leave. If they can’t figure out how to continue with the checkout process because the design is cluttered or otherwise hard to use they will leave. If they don’t feel confident about the legitimacy of the company or doubt the security of the checkout process they will leave. Upselling attempts should be handled carefully. Bombard customers will too many options and they may get distracted by browsing, decide not to check out and instead leave it for later – they may not come back. Relevant promotions should be advertised at this point or ideally added to the cart automatically. For example if orders over a certain amount receive free shipping this should be prominently displayed within the cart and applied automatically when the threshold is reached – customers like to feel like they’re getting good value so if they see it will only take them a small amount extra to receive free shipping they may decide to add a few more items. Argos successfully uses this technique every year during the build up to Christmas – they offer a  £5 voucher for anyone spending over  £50 and  £10 for anyone spending over  £100. This promotion is prominently displayed all over their website, catalogues and physical stores. Rather than offering a discount on the current purchase, they encourage repeat business by offering money off the next purchase. This has a twofold effect – customers will buy a little more than they planned in order to get the voucher and then spend even more after that to use said voucher (not many items can be bought for under  £5 or  £10 and no change is issued – to further encourage customers to use their voucher in full and pay a little extra on top rather than waste any of it). If adding additional items can be done without the customer leaving the checkout this will further increase the success of upselling attempts. Both Domino’s and Asda integrate upselling into the checkout process. Dominos uses a sidebar next to the main checkout area displaying a selection of small items (sides, desserts, drinks) with a small discount applied – visitors can click â€Å"add to order† and the total is updated on the page without taking them elsewhere. Asda displays a selection of items that the customer has previously ordered, but are not currently in the cart with the heading â€Å"Have you forgotten anything?† This can be helpful to the customer because they may have indeed forgotten something, and Asda in return make additional sales. Businesses can track the behaviour of their customers and analytics tools can be used to determine if a checkout design is working. The tale of â€Å"The $300 Million Button† published in Luke Wroblewski’s book â€Å"Web Form Design: Filling in the Blanks† contributed by Jared M. Spool is an excellent example of just how important the design of the checkout process is. The piece describes a company who decided to examine their checkout process – which featured a login and registration screen after customers clicked  Ã¢â‚¬Å"checkout†. Their designers reasoned that making registration non-optional would encourage repeat business; and customers wouldn’t mind logging in to take advantage of quicker checkouts in the future. Spool was called in to analyse the checkout design; his team put together a focus group, gave them all a budget and a shopping list and asked them to checkout from the site. Upon being presented with the login form many participants were not sure if they had used the site before; and attempted many unsuccessful logins before clicking the â€Å"Forgot Password?† button. Many times this was unsuccessful as they couldn’t remember which email address they used. Others who were sure they had not previously registered were reluctant to do so. One shopper is quoted as saying â€Å"I’m not here to enter into a relationship. I just want to buy something.† Many stated that they felt the company just wanted to use their details for spam and others were concerned about privacy. Upon examining tracking analytics for the site the team discovered that 45% of users had multiple registrations and over 160,000 â€Å"Lost Password† requests were being sent every day. 75% of these never returned to the site to complete the lost password process and ergo did not complete the checkout process. Spools team suggested the design was changed to make registration optional. The â€Å"register† button was changed to â€Å"Continue† with the message â€Å"You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout.† This simple change resulted in the number of customers purchasing increasing by 45%. The extra purchases resulted in an extra $15 million in the first month and $300million after the first year. Businesses also need to take into consideration security when implementing an e-commerce system. A secure payment gateway must be used to make submitting customer financial and personal information safe. Similarly this data needs  to be stored securely and kept up to date to comply with the Data Protection Act. Any company accepting card payments (not only online) must also comply with PCI-DSS (Payment Card Industry Data Security Standard). If a company does not comply with PCI and DPA standards they run the risk of customer details being leaked which could lead to fraud. This is obviously bad for the customers whose details get stolen but would also damage the reputation of the company and destroy consumer trust – as well as earn them huge fines from governing bodies. For small or start-up companies the cost, time and knowledge required to set up and maintain a payment gateway may feel like too much. In that case there are 3rd party services such as PayPal and Google Checkout which can act as a middle man between the merchant and customer. The business doesn’t have to worry about keeping customer details secure if they don’t store them and instead allow PayPal or similar to handle it. There are fees involved that work on a percentage basis, the more you earn, the more you pay. Additional fees are also charged for withdrawals. PayPal in particular has become an internationally recognised brand and most shoppers are now happy to use them – so a small company won’t lose out on too many customers from not offering alternative payment options. Most third party payment processing companies offer a â€Å"free† (other than fees) service which hosts the shopping cart external to the main e-commerce site; and a premium subscription service which allows full integration of the shopping cart into the website. For minimal cost and effort a small company can use the externally hosted cart while bigger companies may choose to invest in a more seamless user experience for their customers. The web environment allows for scalability, businesses are free to start small with minimal risk and expand at their own pace. References CNN Money, 2014. Facebook buys WhatsApp for $19 billion. [Online] Available at: http://money.cnn.com/2014/02/19/technology/social/facebook-whatsapp/ Google, 2011. Google does not use the keywords meta tag in web ranking. [Online] Available at: http://googlewebmastercentral.blogspot.co.uk/2009/09/google-does-not-use-keywords-meta-tag.html Mojang, 2014. Yes We Were Bought By Microsoft. [Online] Available at: http://mojang.com/2014/09/yes-were-being-bought-by-microsoft/ National Audit Office, 2013. The UK cyber security strategy: Landscape review. [Online] Available at: http://www.nao.org.uk/report/the-uk-cyber-security-strategy-landscape-review/ Nielsen, J., 2007. Banner Blindness Old and New Findings. [Online] Available at: http://www.nngroup.com/articles/banner-blindness-old-and-new-findings/ Optimize Smart, n.d. You’re doing Google Analytics all wrong, here’s why. [Online] Available at: http://www.optimizesmart.com/google-analytics-wrong-why/ Segall, K., 2014. Apple’s adventures in plastic. [Online] Available at: http://kensegall.com/2014/02/apples-adventures-in-plastic/ Figure 1: How users interacted with the Population Finder4 Available at: http://www.nngroup.com/articles/fancy-formatting-looks-like-an-ad/ Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored JAKOB NIELSEN September 4, 2007 Figure 2: Social Media Useage over time, broken down by age5 Available at: http://www.pewinternet.org/2013/08/05/72-of-online-adults-are-social-networking-site-users/ 72% of Online Adults are Social Networking Site Users OANNA BRENNER, AARON SMITH August 5, 2013

The Causes of Obesity Essay - 1363 Words

America has become a society obsessed with appearance, especially weight. We are conditioned at a young age to believe the only way to be normal is to be thin. This norm is projected to millions of Americans each day through television, magazines, billboards and every other form of media and advertising. How are people to know acceptance and happiness with themselves and others when our culture propagates what the perfect body should be. It is the search for the elusive, perfect body that has created a thirty- three billion dollars a year weight loss industry. Yet few reduce their body fat and even fewer maintain their weight loss beyond two to three years. This leads to yo-yo dieting and increased low self-esteem of people†¦show more content†¦However, leptin is still very much in early experimental stages, because even though it may gauge how much fat you have it does not at this point tell how much you want. Another recent breakthrough was the discovery of unocortin. Unocortin appears to suppress appetite when the body is under severe stress. It is a cousin of the brain chemical that generates the bodys fight or flight response. Unocortin was discovered at the Salk Institute, when a researcher was studying a neuropeptide which activates body stress reactors. He noticed receptors in parts of the brain where the chemical did not exist. However, it may be a long time before unocortin is actually a consumer drug. At this time, the only way unocortin works is to be directly injected into the brain. A company called Neurocin Biosciences, is already researching the brain receptor unocortin locks onto to work. For now, the serotonin reuptake inhibitor drugs are the only diet drugs being used in the U.S. These drugs work by affecting eating behavior. Eating behavior is the result of a mixture of neurotransmitters. The link between serotonin and eating disorders was discovered in the early 1980s. The serotonin inhibitors include Lovan, Redux and phen-fen (Phentermine and Fenfluramine). Phen-fen is the drug combination currently recieving so much attention. Phentermine is similar to an amphetamine and it works to increase metabolic rate.Show MoreRelatedThe Causes Of Obesity And Obesity1508 Words   |  7 PagesCauses of Obesity When it comes to people health, what usually comes up in mind? People may think of some disease, such as cancer or stroke, but nobody thinks about Obesity, which has become one of the biggest issues in America. Obesity is the accumulation of unnecessary body fat. It is a lifestyle disease that is spreading fast worldwide. This disease is affecting individuals of all age, ethnicity, and gender. As we all know, America has an extended history of solving complex problems, but it seemsRead MoreThe Causes Of Obesity And Obesity1519 Words   |  7 PagesAaron Heiden Robert S. Pilsner WR 121 17 March 2013 The Causes of Obesity Many people speculate that obesity is genetic, but is it? Is childhood obesity caused by a lack of exercise, an unhealthy diet, or both? Obese people, or more commonly referred to as fat people or overweight people, are defined as adults who’s BMI (body mass index) is over 30 percent. There have always been overweight people in human society, but the rate of growth for this percentage of our population has been steadily risingRead MoreThe Causes Of Obesity And Obesity1032 Words   |  5 PagesThe Causes of Obesity Obesity is not just a cosmetic concern; it also increases your risk for cancer, diabetes, heart disease, high blood pressure, and muscular skeletal disorders. It is estimated that obesity affects more than a third of the American adult population and seventeen percent of the American children population (Moores, 2005). 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In Natalie Boreo’s book â€Å"Killer Fat†, she discusses this obesity epidemic along with its social, political, economic, and moral influences. A number of factors contribute to the high instances of obesity; a person’s lifestyle, eating habits, culture, sedentary behaviors, activity levels, socioeconomic status, among many others. Sociologists seek to understand the physical, emotional and social influencesRead MoreCauses and Effects of Obesity823 Words   |  3 PagesObesity occurs in all countries and it is one of the gravest problems in modern society. Mankinds around the world are concerned about obesity. One of the chief causes is unhealthy diets. Obesity is also due to lack of exercise and lack of education and awareness. Therefore obesity has various effects include risk of suffering from a range of health conditions, large fiscal expenditure on medical insurance and lack of self- esteem. One of the chief causes is unhealthy diets. There are high-calorieRead MoreCauses of Childhood Obesity630 Words   |  3 Pageshowever, can be a problem to many children. This is referred to as obesity, when it occurs among children between ages 2 and 8 it is called childhood referred. Childhood obesity has been on the rise for the past few decades and it is making the lives of children shorter. Childhood obesity can be the outcome of many influences. Economic factors, an unmonitored environment, and lack of activity, are some effects of childhood obesity. To start with, the first and major reason causing children to beRead MoreThe Chief Causes Of Obesity1110 Words   |  5 PagesThe Chief Causes of Obesity As we all know the obesity has become a great problem for many people around the world. A research shows that 34.9% of adults in the United States are obese, and the money used for health problems relating to obesity has greatly increased. The estimated cost was $147 billion in 2008, and the cost for obese people were $1,429 higher than normal people (cdc.gov). There are a lot of factors which makes many Americans obese. The chief causes of obesity are bad food choicesRead MoreCauses Of Obesity In America1030 Words   |  5 PagesObesity is a big problem in the United States today. According to Harvard Womens Health Watch, â€Å"33% of American adults are obese, compared with 15% in the late 1970s. More than 60% of women are overweight or obese†. When it comes to losing weight, many people devotedly believe in the 80/20 rule, which is what and how a person eats is 80% of the effort in losing weight. 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Black Sox Scandal and Its Effect on America - 2032 Words

Scandals in Baseball and Its Effect on America Baseball has always been considered as American as apple pie. If that is true than cheating should be just as American. Ever since the creation of America’s favorite pastime, baseball, cheating has been a major part of the game. Each era of baseball has showed more complex ways of cheating the game. Although, cheating in baseball has been around since the introduction of the game, only few scandals have really made history. Some of the most famous scandals include the Black Sox Scandal, the gambling of Pete Rose, and the use of steroids by players to enhance their performance. Despite these corruptions the game has still managed to stay America’s most loved sport. Although cheating†¦show more content†¦Soon word got out to another gambler, Bill Burns. He approached Cicotte and offered him $100,000. Gandil and Cicotte met with Burns and agreed that they would do the fix as long as they got paid before the series began. Burns took off for New York with his b oxer friend Billy Maharg to meet with Arnold Rothstein, a big time gambler, to come up with the money for the fix. At first, Rothstein did not go for it but then Sullivan went to Rothstein with his plans for the fix totally laid out. Rothstein decided to get in on the fix. He sent one of his men to Chicago with $ 40,000 to give to Sullivan to give to the players and the rest would be distributed if the series went as planned. However, when Sullivan got the money he quickly gambled $30,000 and then gave $10,000 to Gandil. The players not happy with the amount that they got they decided that they would throw the first two games and then ask for more money. Gandil told Sullivan he needed more money before the fourth game or the fix was off, Sullivan complied and after the game Gandil gave $5,000 to each of the players except Weaver who apparently was not participating in the plan. â€Å"The series continued as planned and the White Sox lost the series to the Cincinnati Reds, †fi ve games to three† (findingdulcinea.com). Although, rumors about a possible fix had already been made before the 1919 World Series only one person paid attention to them, this man wasShow MoreRelatedBaseball Is America s Pastime2072 Words   |  9 Pages1919 World Series had been rigged. Hearts were broken and sadness spread across America. These crooked people didn’t intentionally try to ruin baseball but there were reasons why these men went astray. People didn’t want to believe it was true†¦ but it was. The Chicago White Sox had intentionally thrown the series and let the Cincinnati Reds win (encyclopedia). There began the painful tribulation of the Black Sox scandal. It was 1919 and everyone was gearing up for the World Series. The series wouldRead MoreScandal of Chicago White Sox and Cincinnati Reds1950 Words   |  8 Pagesthe Chicago White Sox and Cincinnati Reds went up against each other. They played only a eight game series because the Cincinnati Reds already had won five games after the eighth game was over which didn’t require them to go to the ninth game. Many people found it hard to believe that the Reds actually one the World Series because the White Sox were favored to win. The bookies made the odds seven to five favored on the Chicago White Sox to win. Believe it or not the Chicago White Sox actually let theRead MoreThe Scandal Of Black Sox Scandal1820 Words   |  8 PagesTitle: The Scandal that involves Black Sox Topic: The Black Sox Scandal General Purpose: To inform about the audience about the historical event known as the Black Sox scandal. Specific Purpose: To explain the owner mistreatment of the players, the details of the scandal, trail that followed, and the effects of the scandal had. Introduction Attention Material: In 1919, the Chicago White Sox, a major league baseball team located in Chicago, Illinois, was one of the best teams in baseball. They hadRead MoreThe Gilded Age Still Effect American Life Today1370 Words   |  6 PagesThe Gilded Age, also known as American urbanization, led to many employment opportunities, advances in transportation and sanitation, which improved overall standard of living. All advancements that took place in The Gilded Age still effect American life today. The rapid development of the cities in the 19th century served as both a separation and togetherness factor in American political, economic and social life. Cities in the area created a wealthy cross-section of the world’s population, makingRead Moreap us history dbq1672 Words   |  7 Pagespresent justices over the age of 70 did not retire. 10.The 1932 demonstration known as the â€Å"Bonus March† involved D.:-) World War I veterans demanding financial aid from the federal government. 11.Sinclair Lewis generally depicted small-town America as D.:-) dreary, prejudiced, and vulgar. 12.As president, Calvin Coolidge generally C.:-) kept government spending low and encouraged private business. 13.â€Å"We have nothing to fear but fear itself.† This statement is from C.:-) FranklinRead MoreAthletes and Steroid Use Essay1265 Words   |  6 PagesPresident of the United States feels that this is a big enough problem to mention in his State of the Union address, then this problem effects all Americans. Another way it effects all Americans is that US tax dollars are being used by the federal government to investigate the players who have been accused of using anabolic steroids. Finally, the steroid problem effects anyone who is a sports fan because these are the sports stars of our generation. If all of their accomplishments are negated by steroidsRead MoreMatch Fixing4067 Words   |  17 Pagesmotivations behind match fixing are gambling and future team advantage. [edit]Agreements with gamblers There may be financial gain through agreements with gamblers. The most infamous example of this in North America was the Black Sox Scandal of 1919, in which several members of the Chicago White Sox conspired with gamblers to fix the World Series. Perhaps one of the well-known example of gambling related race fixing (in motorsport) is the 1933 Tripoli Grand Prix, which the winner of the lottery was determinedRead MoreBaseball Is An American Pastime3059 Words   |  13 PagesThe punishments given right now are very simple. Most first time offenders receive a 50 game suspension without pay, and players who are caught a second time can receive a 100 game suspension without pay. I think the players are fed up with it. Red Sox catcher David Ross said. I think players want the MLB to drop the hammer on these guys. I don t know anyone who wants nothing but the worst possible consequences for the cheaters because they re taking jobs from kids coming up from the minors whoRead MoreThe Espionage Act Of 19172187 Words   |  9 Pagestheir means and buying things they usually could not afford such as the Ford car which cost about 300 dollars. They would make a down-payment and then make weekly or monthly payments after that. This was th e beginning of a materialistic society in America that still continues to this day. Due to the economic prosperity of the 1920s Americans had started to become preoccupied with material items and leisure activities. People now had the money to buy cars and radios, which became instrumental in FranklinRead MoreThe Benefits Of Legalizing Gambling Essay1909 Words   |  8 PagesDonaghy found himself in during the 2004 NBA season, when he was put under federal investigation for betting on games. Between that and the Pete Rose ongoing situation with the MLB, those are considered two of the worst scandals in sports history along with the most famous when the Black Sox threw the World Series in 1919. All of these, could be reoccurring situations, and could get worse if there were to be the legalization of sports betting. Another aspect would be the view of college athletes whether